Robiquity

Robiquity specialises in delivering robotic process automation (RPA) solutions at scale. An ambitious brand with an already impressive client base, they came to MYC in search of a team to take the reins of their marketing.

Why did Robiquity need MYC?

Having built a strong network and reputation in the RPA world, Robiquity wanted to progress to the next stage and cement their status as a market leader. Their objectives were to:

• Establish Robiquity as a leading RPA team
• Raise awareness of the brand and its value proposition
• Build an engaged following on social media
• Demonstrate Robiquity’s points of difference from other consultancies
• Attract top talent to work for Robiquity

From one event to full marketing support

Robiquity invited MYC to IA Week 2018, an automation event for which we provided content and social media management services. Our successful coverage of this event – and proposed content plan – kicked off our partnership.

We began with a brand workshop. This laid the foundations for the new tone of voice and strategy that would guide Robiquity’s marketing direction. Working alongside the client’s brand agency, we overhauled the website whilst putting the wheels in motion for ongoing marketing.

By combining high-quality and relevant content (such as thought leadership pieces) with a consistent approach to social media management, we quickly began to build momentum for Robiquity’s online presence. We also provided on-site support at Blue Prism World – managing Robiquity’s social channels to maximise exposure and connect them to fellow attendees and potential clients.

Industry leaders with impact

With our support, Robiquity has built a set of clear company values articulated through a multifaceted marketing plan. This has resulted in a:

• Larger online network (consistent increase in page visitors, custom button clicks and impressions) as well as engagement with key industry players (including Blue Prism and Information Age)
• 772% increase in the number of followers on LinkedIn
• 12601% increase in the number of impressions on LinkedIn
• 15340% increase in the number of interactions on LinkedIn
• Reduced bounce rate to 34%
• 2.62 pages visited on average
• 2.5 minutes spent on website on average

As their service offering has continued to grow and evolve, we have worked closely with Robiquity’s team and other external agencies to ensure the brand is always moving towards its vision.

MYC can work with you to build a content plan that truly articulates what your brand is all about. Simply get in touch with our team today.