Putting your brand in front of the right people at the right time

Richard Williams


Richard Williams – Orbitsound

“The thing we have found lacking in most agencies is proactivity – they have shown this in abundance. Keep up the great work.”

Looking for a paid ads agency?

Making You Content is a content agency based in the heart of Manchester – one of the most creative cities in the world. As a dynamic team of copywriters, editors, social media experts and even a designer, our mission is to help brands like yours increase their reach and maximise conversions through paid ads.

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Our approach to paid ads

Every brand wants to boost awareness and drive sales, but putting this into practice isn’t as simple as it sounds. Let us walk you through the steps we take to ensure your paid ads hit the mark.

01/ Objectives

First, we work with you to set objectives – determining what you want to achieve, who you’re trying to reach, and what platforms they’re using. This helps us make sure that paid ads is the right option for your business and budget.

02/ Research

Next, we do our research. With so many ways to approach paid ads, we need to pinpoint the smartest and most cost-effective way to target your audience. We’ll explore every angle for your campaigns and segment the audience to match users with their perfect solution.

03/ Strategy

These insights help us put together a paid ads strategy that will draw people into the funnel and get them moving towards your brand’s goals. This involves developing a strategy for driving awareness, traffic and – ultimately – conversions for your business.

04/ Creative

An effective strategy goes hand in hand with our creative process. Our team of copywriters will develop quality content for your paid ads while our in-house designer will create any attention-grabbing graphics needed to reflect your brand and stop people scrolling.

05/ Management

With the creative side sorted, your social media manager will take the reins to set up the campaign and double-check everything’s working as it should. We’ll monitor your ads and make any adjustments so that things run smoothly.

07/ Reporting

It doesn’t end there. By measuring and reporting the outcome of your campaign, we will work with your team to decide if we need to tweak the strategy, change up the content or target different keywords to optimise these results even further.

Ready to harness the power of paid ads?

Want to learn more about your target audience and how to make data-driven business decisions? You’re in the right place! We have extensive experience in producing paid ads for multiple sectors, so we’ll make your brand stand out from the crowd.


1. Strategy

You can’t rely on scattergun content to get you results. Take a tactical approach towards your marketing with MYC and create the kind of content that your audience is actually looking for.

2. Creation

We create engaging and persuasive copy for startups and global organisations alike. So, whatever sector your brand belongs to, we can help.


MYC determine the most effective method of distribution for visibility, interaction and, most importantly of all, conversion.

Our voice

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