Part Two: Our apprentice, Grace, continues her account of what it’s like learning on the job at MYC… Read the first part here. I’ve reached the end of my second month here at Making You Content, and it’s been...
Your business’ tone of voice ought to be an expression of the people behind the brand. If you’re a nice group of people, you should let it shine through in your writing. But what makes effective, friendly copy? We’ve...
First of all, well done. If you’re reading this blog, you’re probably interested in taking a bolder approach in your copy – and you deserve commendation for that. Many brands hesitate about stepping outside the comfort zone of the...
Traditionally, “punchy” is defined as creating impact in as few words as possible. But in the corporate arena, this word seems to have transcended its old meaning and become an umbrella term for all-round high-quality copy that stands the...
Struggling to get your audience to sit up and take notice? You might need some added adrenaline. Giving your writing an action-packed, fast-paced feel is a fool-proof recipe for turning heads. When words are whizzing across the page, it’s...
We all have different ideas of what it means to be “cool” – be it in terms of fashion, style or even personality. But a cool demeanour, on the other hand, is identifiable from afar. Generally, we consider anyone...
The meaning of words is subjective and open to change. To call someone “nice” in Middle England was to suggest they lacked intelligence, whereas “silly” was used to describe something as good and innocent. We also develop our own...
Having recently hired our first apprentice, Grace, with the help of the team at Apprentify, we were keen to find out what it was like learning on the job at MYC… With my apprenticeship starting nearly a month ago, I...
Having recently celebrated her first anniversary at Making You Content, Miranda tells us what the last 12 months have been like and how she found the move from in-house to agency life. There are benefits to working in-house. You...
In this first of our new blog series, we take a look back over the content we've produced and services we've delivered for our clients from the last four months.