As Lucinda celebrates her first anniversary at Making You Content, she reflects on her time at our agency so far and what the role of editor means to her and our clients. It’s hard to believe that a year...
It looks like you're going to end the year with a few extra pounds in your marketing budget... What do you want to do with it? Here's a few projects to explore, for both short-term results and long-term gains.
We are delighted to announce that Barnabus has been selected as our Charity of the Year 2019. Eager to get under the skin of the organisation ahead of supporting their marketing efforts, we decided to put writers on the...
Split testing (or A/B testing) is about finding what works and what doesn’t. Here's why you should employ it in your marketing in order to find out more about your target customers and how successful your content is.
The desks are tidied, the Out Of Office messages are on, and our clients have closed down for the festive period. It’s the end of what has undeniably been the best year yet for our copywriting agency, and we...
Make sure your event’s impact travels far beyond the day itself - here's why investing in suitable event coverage can be invaluable to your business.
We were thrilled to be invited to join a pro-manchester debate on commercialising creativity. Led by Daniel Nolan of theEword, the panel consisted of Mike Griffiths from Seventy7, Derek Boyles from Shop Direct, Michele Henshaw of The BatShit Crazy...
Focusing solely on sales KPIs can stunt your business' growth, affecting client retention and the number of inbound leads you receive. Here's some of the metrics you should be looking at in order to really engage prospects.
To make sure that the content you receive from your copywriting agency is exactly as expected, a thorough briefing document is essential. Here, we outline everything it needs to include for the best possible results.
If your organisation lacks the employees that know tech and data like the back of their hand, you've probably fallen victim to the digital skills gap. Take a look at what this means for your marketing, and your business'...