Muhammed Shaikh, Marketing Manager
Voicescape provides technology that helps social landlords engage more effectively with their tenants. In their hunt for a content agency with SaaS experience, they found MYC. With our help, they’ve not only cemented their position in social housing, but are also rolling out their offering to new sectors.
In April 2020, Voicescape’s Marketing Manager began searching for an agency with the appropriate culture, skills and experience to refine and deliver their content strategy. Their mission was to increase brand visibility and ultimately build awareness around their bespoke suite of technology solutions. They worked with our in-house specialists to:
Social housing is somewhat of an analogue market, and most of its decision-makers may not necessarily search for a digital product. So, we immediately needed to establish Voicescape as the solution to their needs – namely to drive efficiencies and build sustainable tenancies.
Our expert wordsmiths got to work, producing a series of whitepapers, blogs and case studies. Not only did this introduce Voicescape to the social housing sector, but it positioned them as an authority in the market.
We initially created this content, together with email campaigns and web pages, to promote their primary product, Voicescape Collections. Since then, we’ve built on that momentum by launching their other core products: Compliance, Feedback, and Wellbeing. We’ve even brought in our social media manager to take over their distribution channels and develop both organic and paid content that really homes in on their target audience.
With our guidance and assistance, Voicescape has improved brand awareness, increased web traffic and ultimately attracted new leads. They’ve gone on to experience a 40% jump in revenue and vastly expand their team.
It’s safe to say that our relationship with Voicescape has gone from strength to strength. We’re now working with them to launch their Collections product to the local authority sector, while refining their overall brand messaging to make it both future-proof and relevant.
Need help planning, delivering and distributing quality content that really resonates with your target audience? MYC is here to help! Start the conversation today to get the ball rolling.
“MYC has been central to refining and delivering our content marketing strategy. Not only have they helped with the creation of content for social media, inbound lead nurture, case studies, thought leadership output and sales assets, but they’ve also proved a useful sounding board when thinking about the direction of our messaging strategy and engaging new markets. My decision to bring in MYC as our content marketing agency has been vindicated by Voicescape’s increased visibility, positioning as a sector thought leader, and increased pipeline of marketing-qualified leads.”
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