Voicescape helps social landlords engage more effectively with their tenants. In their hunt for a content agency with SaaS experience, they found MYC. With our support, they’ve cemented their position as the engagement solution of choice for social housing organisations and local authorities.
Why did Voicescape need MYC?
Voicescape’s Head of Marketing was searching for an agency with the appropriate culture, skills, and experience to refine and deliver their content strategy. Their mission was to increase brand visibility and ultimately build awareness around their bespoke suite of technology solutions. They initially worked with our in-house specialists to:
- Develop a consistent tone of voice
- Create valuable content that helps prospects connect the need to the solution
- Attract and convert new leads
Since then, the strategy has evolved. For over five years, we’ve worked closely with Voicescape’s team to develop our support in line with their burgeoning market position.
A full-service solution to reach the right people
Social housing and local authority remain somewhat analogue sectors, where many decision-makers are not necessarily searching for digital solutions – making proactive engagement essential. The content strategy needed to establish Voicescape as the go-to solution to their needs: to drive efficiencies, engagement and revenue.
Our expert wordsmiths got to work, producing a broad range of content formats including whitepapers, blogs, emails and case studies. Not only did this introduce Voicescape to the two target sectors, but it positioned them as an authority in the markets.
The initial focus was on their primary product, Voicescape Collections. We’ve since built on that momentum by launching their other core products across key channels such as social, email and paid ads.
As Voicescape’s internal team grew with marketing and product marketing executives, we adjusted our offering to include more top-of-the-pipe strategy – providing LinkedIn ads training and event marketing support to maximise the impact of their wider activities.
A record jump in revenue and growth
With our help, Voicescape has firmly established itself as the leading engagement solution. As well as driving brand awareness and credibility, together we’ve managed to:
- Multiply business revenue 10x from £800k to £8m
- Triple their monthly pipeline generation target
- Land a £105k contract directly from an ad
- Secure a £9 million investment from BGF
More recently, we provided holistic product marketing support to drive the launch of Voicescape’s latest breakthrough solution: Agreements Manager.
From developing initial messaging and creating nurture campaigns to producing various sales assets and technical blog posts, we worked closely with their in-house team to deliver a strategy that engaged existing customers and tapped into new prospects.
Investing in content
Voicescape has grown to take up an enviable leading market position with our content marketing support. Recognising this value as key to their organisational goals, Voicescape continues to build out their marketing team with in-house content specialists.
Making You Content look forward to working with their growing team on an ad hoc basis, helping to upskill them in key areas while providing support for projects such as product launches.
Could you benefit from professional content and strategy support to bring your key business goals into focus? Get in touch to discuss how we can help propel your growth journey.
