Campaign content

Whether you’re launching a new product, promoting an event, or simply getting your key messages out there, building your audience and priming them to act is essential. Luckily, you don’t have to go it alone.

Turn content into leads and loyal customers

When you want to get noticed in a crowded business landscape, we’re here to help. Our team of wordsmiths specialises in campaign content that captivates, sparks discussions, and promotes engagement with your audience.

That’s only part of the story. With our strategic approach, your message won’t just land inside people’s inboxes or on their social feeds. It’ll stamp itself on their minds. Your business won’t be a choice among many. It’ll be the go-to solution. And most importantly? It won’t be a transaction – it’ll evolve into a trusted relationship for long-lasting results.

What shape will my campaign take?

Promoting your brand or its products and services with campaign content will look different for every business. Instead of trying everything, we’ll analyse your audience and business goals to discover what suits you best – whether you’re looking for brand awareness content, lead nurturing content, or content for customer retention.


Downloadable content like ebooks and brochures help you connect with readers, get more leads, and ultimately guide people through the sales journey. They can also help you rank higher on search engine pages – boosting your brand visibility so you’re front of mind when prospective customers are ready to act.

We keep our finger on the pulse of your audience’s pain points to deliver downloadables that don’t just look great, but resonate with them and provide meaningful solutions.

Landing pages

When people click on your page, you’ve about five seconds to convince them that what you’re offering is worthwhile. People don’t read websites word by word – they skim and scroll. That’s why it’s crucial to hook them with compelling content.

Our landing page copywriting services make every word count. From crafting attention-grabbing headlines to knowing what keywords to place where, we’re experts at keeping your reader wanting more.

Email marketing

Consider the daily clutter of your email inbox. Now think about the inboxes of your potential customers. Our email marketing services help you send messages that cut through the noise.

We know how to inject warmth into cold emails, drip campaigns, and welcome series – grabbing your audience by the eyeballs with subject lines that beg to be opened, and turning your comms into a guaranteed conversation starter.

Event copywriting

Whether it’s encouraging people to buy tickets or telling them what to do when they get there, we’re skilled at persuading people to come to your event and making sure they get the most out of their experience.

Copywriting for events includes event landing pages, social posts, itineraries, brochures, handouts, and post-event write-ups. We’ll captivate your target audience, deliver all the essential info, and inspire them to get involved.

New product / service launches

It’s never too early to start promoting your product launch. We’ll develop a range of content that forges connections at every stage of the sales funnel – and, more importantly, makes sure those connections lead to conversions.

Our expertise covers essential elements of your new product launch content strategy – which may include landing page copywriting, carefully crafted email sequences, and irresistible ad copy – all designed to amplify your brand’s message and drive results that matter.




“Their involvement had a significant impact on our campaign, helping us define our goals and giving it the momentum to achieve tangible results.”

Tenet Law - Paula Crowther

“Working with MYC has been an absolute pleasure. The whole team are personable, talented, and really care about the success of your content and campaigns. If anyone is looking for copywriters, these are your guys!”

Fatsoma - Paul Stacey