SEO content strategy

Looking to put your business on the map? You need to be visible on search engines. We create SEO content that Google likes and readers love – helping you climb the rankings for long-lasting success.

Dominate the SERPs with SEO content writing

Search engine optimisation isn’t just about beating algorithms. It’s the art of adding genuine value to your reader to make sure your content has a lasting impact beyond the results page.

We’ll help you implement a solid SEO content strategy that combines the latest best practices while answering the questions your audience is searching for. In this way, we don’t just improve your site’s search engine rankings – we also supercharge its ability to engage and convert.

How we redefine the search experience

Authority, relevance, and trust are the three critical factors that can make or break your SEO content strategy. Authority means your website’s credibility in your industry, relevance is about how well your content matches your audience’s interests, and trust includes things like website security and transparency. Here’s how we improve your SEO content strategy

Website copy

High-performing websites combine a well-defined site map with optimised content that sets the foundations for a futureproof, discoverable website. 

Whether you’re just embarking on a website project or need to make your existing online presence work harder, we join forces with our SEO content agency partner to make sure you have the building blocks for success: content that’s optimised and scalable.

SEO blogs

If a good website draws in visitors and lets them know they’re in the right place, a great one helps keep them there. SEO blogs position you as a thought leader in your space who comments on the topics your audience cares about and proves yours is a product or service worth investing in.

First, we build a solid SEO content strategy based on your business objectives and competitor research – including, for example, creating topic clusters and content hubs. Our SEO content writers then get to work – not only helping you dominate for certain keywords, but also providing a great reading experience, educating your audience, and demonstrating your authority.

Technical SEO

Our technical SEO strategies tackle everything behind the scenes so that your great-looking site and powerful copy has the opportunity to actually get seen.

We’ll team up with our partner to conduct a comprehensive SEO audit that pinpoints any technical issues on your website or gaps to rectify. By focusing on crawlability, indexability, architecture and structure, you’re not only signalling to search engines that you’re worth ranking – you’re also improving UX and encouraging users to stay a while.




“The Making You Content team has a talent for inspiring ideas and encouraging us to think outside of the box.”

Capsule - Emma Waterman-Flynn

“MYC has a very collaborative workflow, making sure we’re always aligned and on target.”

WRS - Melissa Walsh