CASE STUDIES

We act as an extension of our clients’ in-house teams, complementing their capabilities with our knowledge in an agile, adaptable way. See how we’ve helped these ambitious brands in their pursuit of growth.

Vimesh Roopun – Head of Growth

We did extensive due dil on MYC before taking them on as our content partners for Player+ and they passed with flying colours. We’ve been working closely for a year now and couldn’t be happier with their support, guidance, and output.

Eric Peterson – Director

Working with MYC was our first experience with professional copywriters, and they made the process incredibly smooth. Their team took the time to deeply understand our brand direction and technical expertise, before translating that into clear and impactful messaging. They also did a good job of listening to us and our feedback – never ‘forcing’ us to use their ideas and remaining very flexible as we tried to implement the direction they presented, which we appreciated. Most importantly, they truly captured what makes us unique and the value we bring to our audiences.

Paula Crowther – Marketing Manager

Working with MYC was like having an extension of our marketing team. They listened to what I needed, they understood what our objectives were, and they asked the right questions to support me. We worked together on the concept to deliver what I needed for the business, and the end product really came across as Tenet’s work.

Catherine Millan – Founder & Director

Working with MYC was like having an extension of our own team. Everyone was really approachable and easy to communicate with. Since we’re quite fast-paced as a business, their calm yet focused approach matched how we work perfectly – keeping us on track to achieve goals without distracting from our wider business objectives.

Rajanya Ravasia – Founder & Director

MYC demonstrated a deep understanding of our needs from the outset. Their sincere and diligent team consistently delivered research-backed content that exceeded our expectations. We were particularly impressed by their excellent turnaround times, which helped us maintain momentum. Their expertise has been invaluable in strengthening our brand presence and authority.

Sophie Brown – Commercial Director

We worked with MYC to streamline our messaging as a business, and it was a pleasure from the start. Kelly and the team are professional, creative, and listen to your needs to adapt their offering accordingly. We also worked on our strategy which has given us the momentum to launch some really exciting new marketing campaigns. Fantastic work with a personal touch – thank you!

Muhammed Shaikh – Head of Marketing

MYC has been central to refining and delivering our content marketing strategy. Not only have they helped with the creation of content for social media, inbound lead nurture, case studies, thought leadership output and sales assets, but they’ve also proved a useful sounding board when thinking about the direction of our messaging strategy and engaging new markets. My decision to bring in MYC as our content marketing agency has been vindicated by Voicescape’s increased visibility, positioning as a sector thought leader, and increased pipeline of marketing-qualified leads.

Kristin Kennedy‑Brown​​​​ – Senior Content Executive

MYC has been instrumental in crafting the Castore tone of voice – working alongside us to identify our audience and establish a brand identity that resonates. Their collaborative efforts have helped us to reinforce Castore’s position as a prominent player in the sportswear industry.

Teresa Owen – Finance and Strategy Director

Since we started working with MYC the quality of content going out is better, the graphics are better, and the posting is consistent. But one of the key benefits for me is that it’s created more discipline within the MA Group business.

Melissa Walsh – Marketing Coordinator

MYC has a very collaborative workflow, making sure we’re always aligned and on target.

Emma Waterman-Flynn – Business Operations Manager

The Making You Content team has a talent for inspiring ideas and encouraging us to think outside of the box.

Katie Collins – Brand Manager

I’ve been especially impressed with MYC’s ability to research and interpret a topic creatively, and originally.

David Bill – Managing Director

My experience of working with MYC has been excellent. They have provided great insight, innovative content ideas and a supportive and responsive approach. Their work has had an immediate impact.