Co-Founder, ON:iT Recruitment
ON:iT Recruitment are a tech recruitment company based in Manchester’s thriving business district, Spinningfields. They came to MYC as a startup and have since become an established company in the sector.
ON:iT Recruitment approached MYC with a clear vision: to become the go-to brand for tech recruitment in the North West. A new brand, ON:iT wanted to differentiate themselves from the competition. They wanted their personal, switched-on approach to shine through in their content. To do this, they needed an agency that could:
We understood exactly what ON:iT were trying to achieve, and we set up a brand workshop to map out success factors, strengths, values, competitors and target audience. This offered true insight into what actually made ON:iT different, as well as what our overall strategy would be.
Pushing on from the workshop, we built a set of brand guidelines that outlined ON:iT’s message and tone of voice. Together, we developed a content plan that included web copy, blogs, emails, brochures, guides and thought leadership articles. The latter involved working closely with each team member to develop their online identity.
Regular visits to the ON:iT office enable us to build and maintain strong relationships with staff, brainstorm ideas for new campaigns (including SEO content in collaboration with Embryo Digital) and capture the atmosphere of their workplace in our content. This is distributed across multiple social media channels to increase exposure and engagement.
ON:iT wanted a long-term marketing partner and they found it in MYC. We continue to work side by side and are always looking ahead for value-adding collaboration opportunities, tweaking our content plan accordingly so that ON:iT can thrive as an organisation.
With the support of MYC, ON:iT now have a strong social media presence and effective marketing material to continuously attract and engage their audience. Our work led to a:
Want to earn a reputation as a market leader? All you need to do is get in touch Talk Wordy To Me. Whether you know how to reach your goals or are in need of a sounding board, together we’ll build a strategy that works.
“MYC have helped us develop into the company we are today by assisting with brand identity workshops and writing all of our content – from profiles and blogs to the website and brochures.”
“I would not hesitate to recommend MYC to anyone looking to not just create copy but to help grow their business as a whole. We look forward to working with Kelly and the team for many years to come.”
Robiquity specialises in delivering robotic process automation (RPA) solutions at scale. An ambitious brand with an already impressive client base, they came to MYC in search of a team to take the reins of their marketing.
When an in-house copywriter left the organisation, call tracking experts ResponseTap needed writers for their marketing campaigns. With a new tongue-in-cheek tone of voice, they contacted us to support their content efforts.
Join us as we weigh up the pros and cons of a business magazine. If you’re prepared to invest in one and give it due attention, it could be just the thing your marketing needs.