Friday 12th January 2018

Do You Need An In-House Copywriter?

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It’s no coincidence that many of the most successful brands boast busy blogs and smartly-written websites. Copywriting takes your business to the next level… provided it’s done correctly, of course.

This is where the dilemma lies. Should you recruit a copywriter to complete all your content? Or is it best to look at outsourced services instead? There are pros and cons to both, and this article should help you pick the right route to go down.

How does your budget look?

Hiring an in-house copywriter is a bit like car shopping. You can splurge a large amount on a premium, top-of-the-line solution, or opt for a much cheaper initial option and spend lots of time and money fixing it up as you go.

A top-rate writer will want big pay to make a permanent move, whilst a low-wage junior copywriting position may attract fledgling writers who need training up. So consider: what budget do you have in mind? If it’s relatively low, and you don’t have a large marketing team to support a junior member of staff, think twice before hiring.

Copywriting agencies consist of exclusively talented writers, offering a diverse range of services on a pay-by-piece rate. You may be surprised at how cost-effective it can be to outsource – especially if you choose to go on a retainer (i.e. monthly contract). This can prove particularly advantageous for any business tightening their budget belt, with drip-fed content letting them grow their investment as returns come in.

Don’t write any options off right away. Be honest about your budget and assess how you can sustain your copywriting costs.

Do you have the capacity (or need) for a full-time copywriter?

During inevitable quiet periods, your in-house copywriter may be left with a blank task sheet, meaning you’re basically paying someone to twiddle their thumbs until new work comes in. With an outsourced copywriter, you pay as and when you need them. When you have all the necessary content, you can simply park the fees.

If you need multiple pieces of daily copy, however, having at least one in-house writer is essential. The good thing is you can still contact a copywriting agency for support if any of your writing staff become overworked.

What sort of expertise do you need?

When you bring a new writer aboard, you’ll need to spend a lot of time telling them how your company and industry work. Junior copywriters are unlikely to have much experience in multiple sectors, meaning they will need to spend a considerable amount of time completing training courses and/or doing research. On the plus side, these staff are cheaper and often hungry to learn.

Outsourcing to a copywriting agency, on the other hand, will give you access to experienced writers who can support you with things such as strategy as well as delivering content. Senior copywriters will also have these talents, but will demand a high wage in return.

How about Making You Content?

Having a writer at your beck and call doesn’t mean having to hire the skillset in-house. With a copywriting agency, all you need to do is pick up the phone or send a message, and you’ll have a team of professional writers on the case – working together to produce something perfect.

Contact Making You Content on 0161 660 9206 or [email protected] today. We’d be delighted to chat to you about what our team of Manchester copywriters can do for your business.