With fake news and misinformation popping up all over the internet, it’s never been more important to know how to build trust with online readers. Do this well, and you can strengthen customer relationships and stay ahead of the competition.
While loyalty is the key to sustainable growth, turning leads into paying customers doesn’t just happen overnight. Building trust is a process. But there are many great ways to get the ball rolling, including:
- Being honest and open with your readers
- Providing real testimonials from your customers
- Creating types of content that your audience finds helpful
- Posting guest content on relevant websites (or asking others to post on yours)
Here, we dive deeper into what it takes to transform a reader into a customer and explain how Making You Content can make it happen.
Be honest and open with readers
Honesty is the foundation of every relationship. So, if you want to know how to build trust with online readers, the very first step to gaining their confidence is just to be open with them.
Don’t make your products or services out to be better than they actually are. Be upfront. Stay true to your word. Keep your promises. Tell your customers exactly why they need your business and how you can solve their problems. And, when they ask a question about what you’re offering or raise a complaint, take the time to respond.
Provide real testimonials from customers
It’s not enough to tell readers how great your products are – people want to hear it from someone who’s actually been there and bought the T-shirt (from your website).
Ratings, reviews and testimonials are all crucial when deciding to make a purchase. So if you’ve received some positive feedback, share it on your social media platforms or website – it might just help a potential customer overcome their hesitancy and place an order. Testimonials from real people are also a great way to showcase your services to new clients.
Create helpful resources for your audience
You can spend all day talking about how great your business is, but that constant sales talk can get old fast. Instead, make the most of your website by publishing helpful resources that address the readers’ challenges and provide solutions.
One great way to prove your expertise and show how others have benefited from your products or services is to develop a case study. This will cover why a customer came to you, how you helped, and any statistics that show the results you achieved. Whether it’s from previous customers or existing clients, this form of content marketing is a simple but effective way to gain your audience’s trust.
Post quality content on other relevant websites
Another way to build trust with potential customers is to guest post or blog. As the name implies, this involves writing a piece of content for another brand’s (or individual’s) website.
Publishing industry blog posts or thought leadership articles puts your business in front of a new audience and boosts credibility. As long as the other site is reputable, you can get a wider number of people to trust your content simply by association. You could even feature a guest blogger on your own website to increase your exposure.
How our digital marketing expertise can help
Knowing how to build trust with online readers isn’t as straightforward as you might think – but that doesn’t mean it’s impossible. At Making You Content, we’re experts in content planning, creation and distribution. We help both large and small businesses grow through quality content, and we’ll do the same for you.
Want to learn more about our services? Drop us a message. Our team will turn your online readers into loyal customers in no time.