“MYC have contributed immensely to the revival of our blog section with the high quality content they write for us.”
Making You Content is a content agency based in the heart of Manchester – one of the most creative cities in the world. As a dynamic team of copywriters, editors, social media experts and even a designer, our mission is to help brands like yours boost brand awareness and engage their target audience through content creation.
When it comes to creating high-quality content, we apply a tried-and-tested approach. If you’re looking to learn how to create blogs that get results, check out our process below.
First, we get to know your brand. We’ll review what you’ve produced so far, and what you want to achieve. Any angles you aren’t already covering provide content ideas that we can use in the latter stages to create blog posts and thought leader pieces.
From there, we uncover where we can plug the gaps in your content. We’ll research who you’re competing against on search engines as well as your customers’ pain points, identifying the right type of content for their needs.
Next, we develop a content marketing strategy (as well as a content calendar), including long reads, team interviews, and product promotion pieces. This way, you’re able to move prospects down the sales funnel by providing blogs for each stage of the customer journey.
Now we’ve created a content plan, we get to work delivering it. We master your tone and abide by your brand guidelines to ensure our blogs make your voice heard and position you as an expert. We can even incorporate keyword research if needed.
To turn good copy into great content you need a solid editing process. Making You Content pairs all clients with a writer and an editor, who work in tandem to get your message across in the content in a consistent, accurate way.
Not only are we experts in content creation, we also specialise in distribution. That means we can write social media posts or paid ads to ensure you get the biggest response from your blog and the best return on your investment.
Whether you deal directly with consumers or have a B2B business that wants to stamp its authority on a certain niche, we can tailor original and informative blog posts to the tone of your brand. Cut through the noise today by getting wordy with a member of the team, and we’ll book in a discovery session.
You can’t rely on scattergun content to get you results. Take a tactical approach towards your marketing with MYC and create the kind of content that your audience is actually looking for.
How do you plan on pushing your content out to the wider world? MYC determine the most effective method of distribution for visibility, interaction and, most importantly of all, conversion.
We create engaging and persuasive copy for startups and global organisations alike. So, whatever sector your brand belongs to, we can help.
You know as well as we do that simply posting content when you have the space and capacity is far from ideal. The scattergun approach doesn’t work – you need to be strategic.…