If grammar, good spelling, and interesting ideas form the material you hope will build a brand from scratch, then keywords and phrases are the concrete setting it all in stone. How are people meant to find you online if your SEO game is off?
As Google – and people – lose patience with black hat techniques and hashed-together content, it’s never been more important to master the art of SEO copywriting. Making You Content is here to give you some tips of the trade for maximising your online visibility.
Focus your efforts
Running a blog can make you feel like a puppy in an open field, sniffing various interesting things, a wide grin on your face. We applaud any enthusiasm for a particular industry or skillset, but you must be judicious in the isolated words that sum up your business.
Choose key phrases, whether they’re based on your location or an overarching, attractive feature, and worm them into your content when relevant. Keep track of around 10-20 key words and refer to them when you post something.
Titles & sub-headers
Although the main body of text is the focus for SEO content writing, H1s (titles) and H2s (sub-headers) prop it up, and actually give you kudos for including words that will be discussed in the article itself. Google can tell when you’re blanketing a post in terms that are devoid of contextual sense; therefore, make the H1/2 key phrases crucial to the thrust of the piece wherever possible.
Humans are reading it
A firebomb approach to SEO copywriting won’t do well when actual human beings – who, lest we forget, probably remember a thing or two from English class – find your prose to be stifling and awkward, packed to bursting with keywords.
Yes, including important phrases is great, yet only if you don’t use them as a crutch. Creative content that flows well is always going to keep people reading, rather than unwittingly participating in a word search.
Another thing Google loves to dine on is appropriate backlink usage. Link building naturally encourages people to explore more of your thoughts, impressions and products, whilst upping your search engine ranking. Win win! However, there’s no point unless there’s a proper through-line between one post and another, so don’t link for the sake of it
Meta tags: the hidden weapon
Meta tags and descriptions are the final frontier for cluing Google in to your writing. Apart from grabbing users from the opening line of your search result, they reinforce everything you want to accomplish, giving more data and context about what your content is setting out to do. Far from a hangover of the early blogging days, tags can give you that extra boost for relevancy.
Hopefully, now you can strike your targets with the cool precision of a sniper, picking out the particulars of your content blueprint. That rickety writing strategy is looking much stronger now, eh? We’re glad, because SEO takes time and effort to get right.
Want to put those keywords to work? Contact us for advice and support with your SEO content today.