Over the years, we’ve become a trusted content marketing agency based in Manchester. Why? Because we don’t just get the job done. We work closely with each individual client to help them understand content marketing and what they need from their strategy.
Not sure where to start? We’re here to simplify matters by answering the most frequently asked questions relating to content marketing! You’ll discover:
- The difference between content marketing and SEO and social media marketing
- How a digital marketing agency can help your business achieve its goals
- Which forms of content you should be creating to further those goals
- How to generate leads with content marketing, and when to expect results
How is content marketing different to SEO?
Content marketing and search engine optimisation (SEO) are like PB&J: they just work so well together. But if you really want to finesse your digital marketing, you need to know how the two differ.
Creating and distributing valuable content to inform your audience, such as blog posts and case studies, falls under content marketing. The goal is to attract and convert customers, which can involve search engine optimisation – as well as other channels, like paid ads.
SEO, on the other hand, is the art of optimising your website so that you can be found on Google. That can include creating SEO-friendly content, but it also covers technical improvements and link building.
Is content marketing the same as social media marketing?
A business without social media marketing is like a car with no fuel – without it, you won’t be able to effectively drive website traffic, increase sales or build your brand. But how is it different from content marketing?
Content marketing is a strategic marketing approach that comprises publishing high-quality, informative content across your channels. The ultimate goal is to raise brand awareness, attract new customers and build a strong relationship with existing clients.
One of these channels is, of course, social. But social media marketing is a skill in itself. It’s the process of creating and publishing content on social platforms – such as Facebook and Instagram – to promote your business and connect with your audience. The content created should be tailored to each unique platform to keep your brand visible and your audience engaged.
What types of businesses can content marketing help?
The great thing about content marketing is that practically any business, in any industry, can benefit from it.
Whether you’re selling accountancy services or beauty products, it’s rare that a customer makes a purchase without any information. Content marketing not only helps you reach and engage the right demographic, it also combats any sales objections and nurtures leads until they’re ready to buy. Done well, it will even convert customers into fans.
At MYC, we help clients achieve their goals by connecting them with the right demographic through content marketing strategies. So, whether your goal is to reach your target audience or turn an existing audience into a customer base, we’ve got you covered.
How can content marketing benefit my business?
Content marketing can benefit your business in more ways than one. As well as raising brand awareness, a good content marketing strategy will:
- Generate leads
- Build trust
- Engage an audience
- Demonstrate expertise
- Improve brand reputation
- Build authority on search engines
- Nurture and convert leads
Creating and publishing regular content sets you apart from your competitors, and it makes it much easier to attract your target audience and turn them into customers. But this doesn’t happen overnight – to make it work, you need to invest in a long-term marketing plan.
Can content marketing generate leads for my business?
Get your strategy right, and content marketing is brilliant for lead generation. The key to success is knowing everything about your target audience, including their goals, frustrations and motivations. This will make it easier to create a ‘hook’ (such as a free download) that draws them into your sales funnel, before you then start building a strong relationship with prospects through value-adding content.
What type of content should my business create?
The type of content your business should create will completely depend on both the industry you’re in and who you’re looking to attract.
SEO content, for example, is brilliant for bringing people to your site – but what happens when someone gets there? Does your audience need a set of guides to make technical subjects simple, or blog posts to provide inspiration? Will case studies help to illustrate what you do and build trust, or will a few Trustpilot reviews suffice? How do you then retarget prospects after that initial touchpoint?
These are the kinds of questions we ask when working with clients to pin down their content marketing strategy. With our professional copywriters, you can develop a watertight content plan that aligns to your aims and suits your target market.
When will I see the results of content marketing?
You’ll have probably heard that content marketing is a marathon, not a sprint; it’s a long-term strategy that takes planning, continuous effort and determination. While you may see more followers on your social pages and traffic to your website in the first couple of months, your ultimate goals will take longer to achieve. So, have a think about your KPIs.
As a content agency made up of a dynamic team of copywriters, editors and social media experts, our wordsmiths have helped hundreds of clients deliver the results they’re looking for. And we can do the same for you.
We’re passionate about getting your content strategy right, so that content creation and distribution becomes a natural extension of your marketing plan.
Interested in working with us? Let’s talk!