The Light Agency
“Truly excellent. They were able to take what was in my head, really understand my product and USP, then absolutely nail the tone and messaging of the content. They took my concept and helped bring it alive and resonate with my target audience. Wonderful people to work with and I look forward to my next project with the team!”
Making You Content is a content agency based in the heart of Manchester – one of the most creative cities in the world. As a dynamic team of copywriters, editors, social media experts and even a designer, our mission is to help brands like yours get the very most from their web content so that they can grow their business and achieve their marketing goals.
Brands come to us for web content because they know that our words are one of a kind, with the ability to cut through the noise and outshine the competition at the top of the search engines. Here’s how we make it happen.
Before anything, we’ll help you map out what’s needed. Want to hit your target audience more accurately by refreshing your site copy, or need to get it right the first time as you build your web pages from the ground up? Let us create a plan of action with your team. We can even advise on your sitemap and wireframes if you need further guidance.
Once the scope is locked in, we’ll pair you with one of our expert web copywriters. Through a call or meeting, they’ll explore your brand in greater detail, teasing out the elements that make you irresistible to your ideal market and different from your competitors. They’ll then discuss their content creation process before making a start.
We’ll begin by creating one or two initial pages for you to review. When you’re happy with the direction and tone – and not before – we’ll use these as a benchmark for the remaining pages and any other types of content (such as blog posts or case studies) that you’ll be launching with. Assessing the first piece of content ensures that the final product delivers.
We’ll then press on with the final pages – keeping an open line of communication throughout. Got a larger project to tackle? We’ll work with you to develop milestones, giving you a crystal-clear view of progression. This way, we all stay on track to provide quality content for the designated delivery date.
We want your website to work hard for you. So, before we sign things off, we’ll make any final tweaks. We can even create a longer-term content strategy to maintain momentum in your marketing – considering emails, press releases and social media to ensure your target audience knows about your new website, and regular copy to ensure they stick around.
Eager to step up your inbound marketing with compelling web copy? We’re ready and waiting to get stuck into your brand and deliver effective messaging for your website – from the very first line right down to the call to action. Set yourself apart from the rest by getting in touch with a member of our team today.
You can’t rely on scattergun content to get you results. Take a tactical approach towards your marketing with MYC and create the kind of content that your audience is actually looking for.
How do you plan on pushing your content out to the wider world? MYC determine the most effective method of distribution for visibility, interaction and, most importantly of all, conversion.
You’ve done the mind mapping, the user research, the sketching, the prototyping, the sample testing… But before you can breathe a huge sigh of relief, it’s time for the moment of truth: the…