Master your email marketing strategy with Making You Content

Jacob Knowles

Empine Print

Jacob Knowles – Empine Print

“We have used MYC a few times now and are always astounded by their work and how they get the tone we are after absolutely spot on!”

Looking for an email marketing agency?

Making You Content is a content agency based in the heart of Manchester – one of the most creative cities in the world. As a dynamic team of copywriters, editors, social media experts and even a designer, our mission is to help brands like yours turn potential leads into loyal customers.

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How to create an email marketing campaign

When planning email marketing content there are many things you need to consider, but a well-thought-out digital strategy is always the most effective. Let us explain the steps we take to create emails that drive results.

01/ Feasibility

We start by asking some key questions to determine whether email marketing is right for your brand. Do you have a sizable, well-maintained database? Have you tried email marketing in the past and if so, what was the response?

02/ Strategy

Next, we develop an email marketing content strategy unique to your business. This could be as simple as scheduled newsletters every week, month or quarter. Or it might include campaign-based communications to help move prospects along the funnel until they’re ready to buy.

03/ Copywriting

Then, we work with you to create the right tone for your emails so that they match your brand’s personality. We’ll also set you up with snappy subject lines that grab the reader’s attention – after all, making sure people actually open your emails is half the battle.

04/ Design

Need help designing and uploading your emails? We’ll take the weight off your shoulders. Our in-house designer has extensive experience creating email templates and uploading them in MailChimp for many of our clients – and she’s ready to do the same for you.

05/ Send

After performing a few test runs to iron out any kinks we’ll help your brand select the right time to send your marketing emails. This generally depends on what you’re sending, and who it’s going to, but with our support you’ll get the best possible results.

06/ Refine

It goes without saying that every database is different and there’s no silver bullet when it comes to email marketing. But data-driven decisions are key to long-term success, so we’ll work with you to determine the most effective strategy and refine it from there.

Kick-start your email campaign

Whether you’ve got a clear idea of your lead nurturing strategy, or you need to break down your email marketing list, our expert team is here to support you. We’ll produce email marketing content that will help you generate sales and turn prospects into returning customers.


1. Strategy

You can’t rely on scattergun content to get you results. Take a tactical approach towards your marketing with MYC and create the kind of content that your audience is actually looking for.


We create engaging and persuasive copy for startups and global organisations alike. So, whatever sector your brand belongs to, we can help.

3. Distribution

How do you plan on pushing your content out to the wider world? MYC determine the most effective method of distribution for visibility, interaction and, most importantly of all, conversion.

Our voice

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