The Importance of Print Marketing in the Age of Online

In our hyperconnected world, it’s almost unthinkable not to have a website, social media accounts, and an online presence. But despite the rise of digital, offline content and printed marketing materials remain as important as ever. Whether you’re a local business wanting to target the community with offers, or a b2b organisation looking to attract prominent clients, printed materials can have a powerful impact that’s hard to achieve through digital marketing.

Let’s take a look at some of the ways in which offline content continues to lead the way, and how to harness print marketing for your business.

Direct Marketing

Building up owned channels such as email subscribers and a social media following can be expensive and time-consuming. Developing these channels can take months, even years, whilst reaching your audience through online advertising requires a budget that not all businesses have. On the other hand, direct marketing allows you to target prospects directly, an advantage that remains just as important today as it did before the rise of digital.

Direct marketing can range from simple leaflets to bespoke brochures and packages for individual clients that you’re looking to impress. Printed marketing materials allow you to stand out from the saturated digital world, with physical collateral that won’t get lost in your prospects’ inboxes or Twitter feeds.

Exhibitions and Trade Shows

Exhibitions continue to be a great way to boost the profile and exposure of your brand, but with hundreds of other stalls at a trade show, it’s important to make a lasting impact on attendants. Whilst sharing business cards may encourage prospects to get in touch, let’s be honest: when you have a stack of cards at the end of the day, it’s difficult to remember the relevance of each and every one.

Flyers, leaflets and brochures are a must for any exhibition, allowing you to communicate your message with passers-by whether they stop to talk to your sales reps or not. Not everyone is in a position to buy or sign up on the day; by giving delegates printed media, they can revisit your brochure or leaflet in the days and even weeks after the exhibition. In doing so, you maximise the return on investment made from your trade show presence.

Using a Copywriter

When spending valuable time and money on an exhibition stand or printed materials, don’t let spelling mistakes or rushed and poorly written content let your brand down. Whether you need a concise and high-impact leaflet or a brochure that tells the story of your business, a copywriter can help you find the right words to get the results you want. They can also work alongside your printer or designer to ensure that the content fits with your design, for printed materials that look good, with words that jump off the page.

Dare to stray away from the world of digital by investing in offline content and printed marketing collateral for your brand. Making You Content provides copywriting for leaflets, flyers and brochures at competitive prices. If you’ve already put together a draft, our editing wizards will refine and tweak until it’s ready to print. Or, if you’re looking for someone to write your content from scratch, that’s exactly what we do best.

Need some help with your offline content? Get in touch with our team to request a quote today!