From Strategy To Promotion: How To Build A Whitepaper Campaign

Boost brand recognition and generate quality leads with the help of our FREE downloadable guide, ‘Plan, Create And Promote A Whitepaper In 10 Easy Steps’. 

Whitepapers drive and engage marketing-qualified leads like little else. When packed with research and insights from industry authorities, they can be a magnet for your target audience – and a powerful touchpoint from which you can start the sales conversation. 

But it isn’t as simple as pulling together a few stats and quotes and hoping for the best. For optimal results, you need to ensure your whitepaper will provide real value to readers before building an entire campaign around it. 

We’ve created a free guide that takes a look at the process from start to finish. 

You’ll learn how to: 

  • Slot a whitepaper into your content mix 
  • Lay the groundwork for a paper that provides value for your audience 
  • Put pen to paper and create a captivating title as well as body copy 
  • Become the gatekeeper of your own content 
  • Promote the final product effectively 
  • Monitor post-download reactions and results 

Ready to take your marketing to the next level? Complete the form below to get your FREE copy today! 

Words by Kelly


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