Business Growth, Radio 4 and The Future of Copywriting

Content Agency

“Life moves pretty fast. If you don’t stop and look around for a while, you could miss it.” – Ferris Bueller’s Day Off

There’s never a dull moment in business. Whether you’re working on new projects or nurturing long-term goals, every week is more exciting than the last. Our content agency has blossomed over 2015, so with July whizzing past at the speed of our typing, we thought we’d take a time out to reflect.

Without further ado, let us walk you through what’s been happening here at Making You Content, and in the wider world of copywriting.

Copywriting Training

In June, we attended the Greater Manchester Business Exhibition, where we met some inspiring businesses, startups and individuals. On the day, we were approached by a marketing agency in need of copywriting training for one of their employees.

One month on, and we’ve already seen great progress with our new protégé, giving her the support, expertise and advice she needs to excel. It’s a new avenue for us, but one that we will be looking to explore further in the future.

Interested in copywriting training opportunities? We’re always happy to discuss our services!

DMA Copywriting

Back in 2014, we were asked to fill in a survey by the DMA (Direct Marketing Association) – the first ever copywriting census assessing the current state of the industry. After receiving hundreds of responses, the DMA published their findings, and revealed the results at a networking event in Manchester last week.

At first, the findings were a little sobering to say the least; it seems that very few copywriters are happy with the content they are producing, some fear losing their jobs, and many feel undervalued by clients.

However, the ensuing debate revealed that beyond these feelings there is a great degree of optimism in the sector. As businesses begin to wake up to the importance of quality content, copywriters have a unique opportunity to take the initiative and work closely with their clients, to help their businesses grow.


Future of Copywriting

A Growing Team

Over the past few months, we’ve welcomed some wonderful new members onto the team. As our copywriting agency grows, we’re committed to meeting the needs of both new and existing clients. Working closely with our talented freelance copywriters, we’ve been able to ensure that Making You Content provides consistently high quality content, at competitive prices.

If you’re a budding freelance copywriter looking for an opportunity to develop your skills and gain paid experience, get in touch – we’d love to hear from you!

BBC Radio 4 Interview

We’re excited to see what the rest of 2015 has in store for not only us, but our lovely clients too. It’s an exciting time to be in business in the UK, as some call it the ‘age of the entrepreneur’. We’ll be exploring this on BBC Radio 4 in August, as we feature on Money Box. Tune in at 12.00pm on the 8th of August, to learn more about the growth of our agency, the challenges startups and freelancers face, and the joys of running a business.

Want to stay up to date with the latest developments here at Making You Content? Connect with us and say hello – comment below, like our Facebook page or follow us on Twitter to keep in touch. Looking for a team of reliable copywriters to fulfil your content requirements? We can help.

Words by Kelly


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