Brand
Strong brand recognition sets you apart and builds trust with your target audience. The data backs it up: companies with cohesive brand voices see 10-20% more revenue growth according to Marq. Can you really afford to let your brand messaging become fragmented across multiple content creators – or generic through AI?
Build recognition and credibility
We dig deep into your identity, company culture, and what genuinely differentiates you in the market. Then we transform that insight into brand messaging that resonates with the audiences that matter most to your growth – whether that’s B2B decision-makers evaluating solutions or customers choosing between your competitors.
This deep understanding means we don’t just create brand guidelines that sit on your Drive. We become long-term brand guardians who ensure every piece of content – from website copy to sales materials – reinforces who you are and what you stand for.
Make your brand impossible to ignore
So, how do we turn your brand’s story into something that your customers really want to listen to? Here are a few key ways we can help.
Brand strategy workshops
Define what makes your brand unique and how to communicate that effectively. We facilitate strategic sessions with your team to get to the heart of your purpose, positioning and value proposition.
The best part? It keeps things consistent – so no matter if that stakeholder is in the inner circle or out in the rest of the world, your brand comes across loud and clear.
Brand messaging
Translate your positioning into language that genuinely resonates – setting yourself apart from competitors and connecting with customer motivations.
Whether you need messaging for complex B2B sales processes or a brand voice that reflects your personality, we ensure your words work as hard as your business does.
Storytelling
Connect with customers on an emotional level – not just a transactional one. Our copywriters combine strategic thinking with creative flair for content that resonates.
Whether it’s website copy that converts browsers, sales brochures that build trust, or brand stories that make customers choose you over others, we ensure every word reinforces your positioning while striking the right chord.
Tone of voice guidelines
A clear tone of voice builds familiarity and trust, making your brand instantly recognisable no matter who (or what) is writing.
We develop practical tone of voice frameworks that help your team write confidently and consistently – with examples, dos and don’ts, and tailored guidance that actually gets used.
Brand guardianship
Brand guardianship means protecting your message and voice over time – ideally having someone on hand to ensure every piece of content stays true to who you are.
We act as your long-term brand partners, offering ongoing copywriting and editorial support that maintains consistency, refines messaging, and strengthens recognition with every interaction.
CASE STUDIES
TESTIMONIALS
“Working with MYC was our first experience with professional copywriters, and they made the process incredibly smooth. Their team took the time to deeply understand our brand direction and technical expertise, before translating that into clear and impactful messaging. They also did a good job of listening to us and our feedback – never ‘forcing’ us to use their ideas and remaining very flexible as we tried to implement the direction they presented, which we appreciated. Most importantly, they truly captured what makes us unique and the value we bring to our audiences.“
Masen - Eric Peterson
“Ultimately, Castore’s mission is to forge authentic connections with the fans of the teams it has partnered with. With Making You Content’s content development expertise, we’ve been able to effectively showcase the features and benefits of our high-performing teamwear collections.“