Blog: Content strategy

Articles relating to content and marketing strategy – from understanding your audience to planning campaigns.

e-commerce

Costly Ecommerce Content Marketing Mistakes You Could Be Making

So you’re trying to build a great web store… The pictures are crisp. The site navigation structure makes sense. Your brand is firing on all design…

copywriting

Why You Should Hire A Copywriter For Your Marketing

Do you need a copywriter? It’s a fair question. Writing may seem like second…

copywriting

Comms Vs Copywriting: What’s The Difference?

Wordsmith Miranda Blake recently looked at the power of communication in a global crisis….

The Power Of Communication In A Global Crisis

Wordsmith Miranda Blake explores the importance of the written word in unprecedented times. Every…

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How Have Our Clients Responded To Lockdown? 6 Inspiring Examples

The first few months of 2020 have been far from easy. But there’s still…

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Survive Or Thrive? The Role Of Marketing Post-Brexit

The UK is facing one of the most testing economic climates – and scariest…

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So, You Want To Sound “Energetic?”

Struggling to get your audience to sit up and take notice? You might need…

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So, You Want To Sound “Cool”?

We all have different ideas of what it means to be “cool” – be…

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Marketing Projects To Invest Excess Budget Wisely

It looks like you’re going to end the year with a few extra pounds…

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Why Your Marketing Needs The Split Test Approach

Split testing (or A/B testing) is about finding what works and what doesn’t. Here’s…