Blog: Content strategy

Articles relating to content and marketing strategy – from understanding your audience to planning campaigns.

No Image Found

Day Rate Versus Fixed Quote: What We Recommend And Why

Should you ask for a day rate, or request a fixed quote for the project? We usually recommend the latter – and here’s why…

No Image Found

An Essential Guide To Working With A Copywriting Agency

Everything you ever needed to know about collaborating with a copywriting agency….

No Image Found

Content Ideas To Inspire Your 2018 Marketing Plan

Want to revamp your content plan for the year ahead? We’ve pulled together a…

No Image Found

How Is Voice Search Going To Influence Copywriting?

How will Digital Voice Search affect copywriting? We take a look at the likely…

No Image Found

A Fool-Proof Formula For Lead Nurturing

There’s a lot more to looking after prospects than you might have thought. Fortunately,…

No Image Found

Why You Need To Start Your Christmas Marketing Now

Christmas marketing? At this time of year? Have we gone mad? Or is this…

No Image Found

Four Steps To A Small Business Marketing Plan

Is there such a thing as the perfect small business marketing plan? It’s a…

No Image Found

Email Marketing Is Changing Forever: Are You Ready For GDPR?

How can businesses maintain a strong database in light of the incoming General Data…

No Image Found

Do Your Clients And Prospects Need An Education?

Unsure why your website is turning people away? Maybe those prospects need an education…

No Image Found

5 Characteristics Of A Watertight Content Strategy

As we leap into the New Year with abandon, we’d like to impart some…