Blog: Content strategy

Articles relating to content and marketing strategy – from understanding your audience to planning campaigns.

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Not Ready For The C Word? You Should Be

Yep, really. It’s never too early to start thinking about, and actually planning, your Christmas campaign. Here’s a couple of tips to see you launch your…

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Had A Lightbulb Moment? Make It Into Marketing

Struggling to find the time or inspiration to think of ideas for your content?…

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How The Sales Funnel Links To Your Content Strategy

Copywriting services are crucial to targeting prospective customers. Here, we go through each stage…

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Day Rate Versus Fixed Quote: What We Recommend And Why

Should you ask for a day rate, or request a fixed quote for the…

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An Essential Guide To Working With A Copywriting Agency

Everything you ever needed to know about collaborating with a copywriting agency….

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Content Ideas To Inspire Your 2018 Marketing Plan

Want to revamp your content plan for the year ahead? We’ve pulled together a…

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How Is Voice Search Going To Influence Copywriting?

How will Digital Voice Search affect copywriting? We take a look at the likely…

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A Fool-Proof Formula For Lead Nurturing

There’s a lot more to looking after prospects than you might have thought. Fortunately,…

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Why You Need To Start Your Christmas Marketing Now

Christmas marketing? At this time of year? Have we gone mad? Or is this…

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Four Steps To A Small Business Marketing Plan

Is there such a thing as the perfect small business marketing plan? It’s a…