Blog: Content strategy

Articles relating to content and marketing strategy – from understanding your audience to planning campaigns.

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So, You Want To Sound “Energetic?”

Struggling to get your audience to sit up and take notice? You might need some added adrenaline. Giving your writing an action-packed, fast-paced feel is a…

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So, You Want To Sound “Cool”?

We all have different ideas of what it means to be “cool” – be…

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Marketing Projects To Invest Excess Budget Wisely

It looks like you’re going to end the year with a few extra pounds…

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Why Your Marketing Needs The Split Test Approach

Split testing (or A/B testing) is about finding what works and what doesn’t. Here’s…

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10 Marketing KPIs To Kick-Start Business Growth

Focusing solely on sales KPIs can stunt your business’ growth, affecting client retention and…

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“Why Should I Care?” How To Stay Relevant To Your...

The internet is awash with news, opinions and countless sales messages. How do you…

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How’s The Scattergun Approach Working Out For You?

Are you guilty of letting your marketing fall by the wayside? If you’re being…

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Not Ready For The C Word? You Should Be

Yep, really. It’s never too early to start thinking about, and actually planning, your…

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Had A Lightbulb Moment? Make It Into Marketing

Struggling to find the time or inspiration to think of ideas for your content?…

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Day Rate Versus Fixed Quote: What We Recommend And Why

Should you ask for a day rate, or request a fixed quote for the…

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