As a global SaaS company with more than 35 million users, Jotform has high standards when it comes to its products, customer service, and the content it publishes daily.
It’s why this content must be meticulously checked against the company’s detailed style guide, ensuring consistency across the brand’s extensive online presence. And given the volume and pace of their publishing, Jotform needed a reliable editing and proofreading partner that could keep up.
Why did Jotform need MYC?
Jotform’s editing needs were growing, so they wanted to find an agency that could support their internal content team with their workload. But that was easier said than done, as they struggled to find proofreading and editing specialists for their mix of B2B blog content.
They also sourced content from multiple different avenues, including their in-house team, external writers, and occasionally generative AI tools for small article updates – meaning they needed a partner that could deal with varying levels of output quality.
Acting as brand guardians
To achieve consistency across Jotform’s vast content output, our editors first had to get familiar with the company’s 24-page style guide. And because Jotform is a US-based company, this also meant adapting to American English – requiring daily code-switching to maintain an authentic tone of voice.
Beyond capturing how they sound, however, Jotform also wanted to prioritise a number of key objectives, with uniform formatting and word count taking precedence for SEO purposes. We kept this in mind as we approached each piece of content, applying the style guide while shaping articles that felt polished, natural, and optimised for Jotform’s audience.
In total, the project amounted to 50,000 words a month, which made smooth management and regular communication essential. Our Client Services Manager scheduled fortnightly catch-ups to collect feedback from Jotform’s team, ensuring our work continued to hit the right notes and securing an ongoing partnership beyond the initial contract.
Protect your brand as you scale
Looking to funnel your content through one source to ensure the quality and consistency of your output? Our content marketing agency recognises the value of dedicated in-house editors that specialise in copy editing and brand guardianship. Let’s talk.
