Flowlio is an SaaS solution designed to redefine the way people manage and execute change projects. It draws on the founder’s 30+ years of experience delivering project management training and consultation.
However, the Flowlio team felt that their original name didn’t align with who they are and what they do.
Why did Flowlio need MYC?
Flowlio needed comprehensive brand development – from naming and logo design to messaging strategy and website copy. Working closely with the team, we curated a shortlist of strategic name options and design concepts that would take them from initial ideation through to a successful launch.
From concept to content
We got to work on perfecting the name for the tech brand, creating a master list of suggestions based on Flowlio’s functionality and essence, and checking for existing domains and trademarks.
Along with a compelling name, we helped produce Flowlio’s distinctive logo. We presented initial concepts based on their audience (project managers) and industry (technology). Following feedback, we refined these to create a stand-out final logo and assets.
With the core identity set, we turned our attention to Flowlio’s messaging. This consisted of internal guidelines and example content that got across the team’s values, what they do, how they do it, and Flowlio’s USPs. From here, we crafted website copy that accurately reflected their tone of voice, introduced Flowlio, and clearly explained the features and benefits of the product.
Success in the software space
Our work established a strong foundation for Flowlio’s market entry. The comprehensive brand identity – from name and visual assets to messaging guidelines and website copy – equipped the team with everything they needed to launch confidently and maintain consistency across all their marketing efforts.
This solid foundation enables Flowlio to grow its customer base and establish its presence in key sectors worldwide.
If you’d like to learn how we can help you launch a new product or service, or lay the foundations for a high-growth brand, get in touch with our team.
