The Apprentice Diaries: Grace’s Third Month

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Part Three: Our apprentice, Grace, continues her account of what it’s like learning on the job at MYC… Read the first part here and the second part here.

Month three has been as adventurous as the rest, with more work being sent my way – as well as more socials and online classrooms to occupy my time.

August truly flew by…

Where there’s a will

Despite taking some time off to relax in sunny Santorini (a beautiful Greek island that everyone must go to at some point), I feel like I still managed to cram some good work and study in throughout the month.

From analytics to full social media plans, I expanded my repertoire in digital marketing. Getting to grips with new tools wasn’t easy, but I’m always up for a challenge.

I still have a long way to go when it comes to my digital marketing skills, but with the help from everyone here at MYC and Apprentify, I’m improving – slowly but surely.

Beyond online classrooms

With more online classroom sessions under my belt, I’m coming to understand complex marketing theory and terms. Thanks to Dale and Charles at Apprentify, I’m now able to implement some of this knowledge into my everyday work and help the team here at MYC. Charles demonstrated how to use a variety of useful keyword analysis tools, for example, enabling me to conduct thorough research for SEO blogs and social media.

As well as Apprentify’s classrooms, Kelly also brought in a guest speaker to MYC’s offices. Dom taught us the fundamentals of Facebook ads, and how to differentiate between ads that are aimed at customers at the top, middle and bottom of the sales funnel.

Even though I’ve only been in work for two weeks this month because of my holiday, I’ve still learnt a lot from both MYC and Apprentify. So, bring on the autumn!

Let’s get social

Since joining MYC, I’ve become involved in a range of new activities that I’d never even heard of. The latest was interactive darts at Manchester’s Flight Club. Having never played darts before, I was delighted when I placed second (but that was probably thanks to my teammates!).

I’m thoroughly looking forward to what other exciting events MYC can throw me into. With The Crystal Maze, bottomless brunch and an escape room currently on the table for the next social, I’ll never be bored!

Helping with MYC’s makeover

Whilst Kelly was away on annual leave, I was given a project to design presentation slides and a letterhead for MYC which will be used for client meetings and documents.

With only the new MYC guidelines to help me, I got to work and came up with a variety of drafts. It took a lot of trial and error, but I think we have now found the perfect design.

This project was a learning curve for me, as I grasped the importance of brand guidelines and how to interpret them. I look forward to more projects like this in the future!

After a much-needed rest, I can’t wait to get back into the swing of things and see what the next few months have in store for me.

Words by Kelly


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