What Happens In A Brand Workshop? (And Why It’s Worth Your Time)
When you’re scaling a business, the urgent often beats the important. Product, sales, hiring – they take up all the oxygen. Brand? That’s a job for another day. But a clear, consistent brand can be the difference between muddling through and moving forward with purpose. Enter: the brand workshop.
Brand workshops create space to zoom out and think strategically. To align your team. To shape a brand that reflects who you are now – and where you’re heading. Here’s what actually happens in a brand workshop, and why it’s one of the best investments you can make in your business.
Tailoring the brand workshop to your business goals
Every business brings a different challenge to the table. Maybe you’re prepping for a rebrand. Maybe you’ve got a killer product and no idea how to talk about it. Maybe you’re entering a new market and need to sharpen your message.
This is why the work starts before the day. We dig into your goals, brand maturity, and why now’s the right time to do this. We audit what you’ve already got – websites, pitch decks, internal docs – so we can prep the workshop armed with context and insight.
No one-size-fits-all templates. No fluffy vision statements. Just a focused session centred on achieving the outcomes you need.
Who should attend a brand workshop?
Your brand doesn’t live in one department – it’s shaped by everyone, from the founders to the team on the frontline. But rarely do all those voices get in a room together to talk about what it really means.
Ahead of a brand workshop, we’ll help you figure out who needs to be involved – senior decision-makers, heads of marketing and sales, product owners, or even clients. Sometimes, there might even be one workshop for the core team, with wider input through surveys or follow-up sessions.
As facilitators, we keep discussions on track, make space for diverse views, and bring clarity when things get murky. The magic usually happens when people hear everyone’s perspectives for the first time – you might realise they’re not so far apart after all, or you uncover something you’ve never thought of before.
What does a brand workshop include?
This is where we roll up our sleeves. The content of a brand workshop varies depending on your unique needs, but core areas we often cover include:
- Purpose, mission, and vision: The big-picture stuff
- Brand personality and tone of voice: How you come across
- Audience personas: Who you’re talking to and what matters to them
- Market positioning and competitors: What makes you different
If you’re wondering what to expect, think guided exercises, structured frameworks, and open, honest conversations. We focus on what’s really meaningful for your business and audience – not just what looks good on a slide.
And if you’ve already made a start on some of this thinking? Great. We’ll build on it, not tear it down.
What happens after a brand workshop?
You won’t be left with a few sticky notes and a dazed expression on your face. We turn ideas into action. Depending on what exactly it is you’re looking for from your brand workshop, outputs might include:
- A full set of brand guidelines
- A messaging framework or tone of voice guide
- Refined audience personas
- A clear brand narrative or story
- Sometimes, even initial copy concepts for your site, pitch decks, or ads
Everything is designed to give your team the tools and confidence to apply the brand consistently – across marketing, sales, hiring, and beyond.
Is a brand workshop right for you?
If your business is growing or shifting, chances are your brand is feeling the pressure. A workshop gives you the chance to hit pause, reconnect, and move forward with clarity.
At MYC, our workshops aren’t just a nice day out – they’re the start of a stronger strategy, better messaging, and a team that actually gets behind the brand. Ready to take a fresh look at how your brand shows up? Let’s talk.
