Worldwide Recruitment Solutions (WRS) provides end-to-end recruitment services on a global scale for the Marine, Construction, Oil & Gas, and Renewables sectors. Boasting offices around the world, they have a dynamic and diverse audience, alongside years of experience in their respective industries.
WRS knew there was an opportunity to capitalise on this through content marketing that would allow them to showcase their valuable industry insights. So they turned to MYC.
Why did WRS need MYC?
With their vast experience across the energy sector, WRS wanted to establish themselves as thought leaders and generate high-quality content to raise their profile and better engage with their audience. But their lack of in-house content creators meant they struggled to find the resources to enhance their brand.
Having been introduced to MYC through a case study call for one of our existing clients, they were keen to explore how we could support their content marketing. And as the saying goes, the rest was history…
Content is king
We worked closely with the WRS team to create an impactful yet agile content strategy. Every month we produced a minimum of three blogs for their website plus their popular LinkedIn newsletter, and we conducted regular stakeholder meetings to revise this depending on what was in the pipeline.
Our writers and editors ensured each blog aligned with WRS’ marketing strategy goals, considering trending and topical stories, plus those aimed at clients and candidates. We also supported with email marketing and ad hoc content, like guides, social posts, case studies, pitch documents, and even awards submissions.
Hard work, positive results
The content we produced for WRS demonstrated their insights from across the energy space, while offering compelling and valuable information that the audience could use to their advantage.
Thanks to these frequent updates to their website, WRS saw a huge increase in traffic, plus positive feedback from their team. Most notably, their LinkedIn newsletter gained over 150,000 monthly subscribers.
As WRS validated the success of content marketing for their business, they eventually took delivery in-house and grew their internal team. It’s a great example of how we can support our clients as they begin their marketing journey.
