As Lucinda celebrates her first anniversary at Making You Content, she reflects on her time at our agency so far and what the role of editor means to her and our clients.
It’s hard to believe that a year has passed since my first day at Making You Content. Life moves fast at an agency that is so young and dynamic, and that’s one of the things I’ve come to like most about working here.
My position here is like no other that I’ve come across. What’s more, as a small and growing team, I have a say in how the company evolves. Over the past 365 days at MYC, I’ve made the role of ‘editor’ my own, shaping our company and the clients we support…
Taking the editor hotseat
The move came about pretty serendipitously really. I’d mentioned to a friend that I wanted to get into a job where I’d be preparing and editing content full-time, however I didn’t think such a job existed.
In most businesses, the role of ‘editor’ is watered down with writing, project management and other duties that eventually take over. You have your fingers in too many pies, so it’s hard to get full visibility on the things you’re working on.
At MYC, the roles are clearly defined and there’s a logical process for how everyone links together. I can honestly say it’s a team of specialists – writers write, editors edit – I think that focus is rare.
The role of ‘editor’ at MYC
As editor, I learn something new everyday. Our clients range from specialist recruitment agencies to ecommerce companies, so it’s an incredibly varied workflow.
My job is to take the drafts produced by each writer and check that they align to the client’s brand guidelines, as well as the usual stuff – spelling, grammar, consistency. This gives our writers the freedom to focus on doing what they love and crafting amazing content, while ensuring that we’re delivering quality output every time.
Sometimes I work outside of the team on externally prepared content like industry magazines, studies and reports. By researching and looking at things in both abstract and minute detail, I’m constantly engaging parts of my brain that had become a bit lazy in my old job.
Putting words on a pedestal
Writing is a very personal thing – both for the writer and the client. We have such a mix of personalities in our team, and as editor I have a daily insight into how their minds work. I get to know each writer on a whole other level.
The same goes for clients; I work closely with brands to ensure that the copy going out in their name reflects their values and delivers on their objectives, such as making them appear authoritative in an industry.
What’s more, we’re constantly looking for ways to improve our own processes. I don’t think I’ve ever been in a company where I have such a say in the growth and development of the business. That makes me incredibly excited to see what the future holds.
Looking to partner with an agency that specialises in the written word? Give us a call on 0161 660 9206 to learn how Lucinda and the team can give your brand the voice it deserves.