Over the last decade, Silven have established themselves as leading providers of specialist recruitment solutions to the food and drink manufacturing industry. And with our help, their online presence now reflects that. Since 2018, we’ve supported Silven with levelling up all aspects of their marketing, from messaging and copy, to social media and campaigns.
Why did Silven need MYC?
Silven had worked with plenty of agencies, but none of them really ‘got’ what they do, or what they needed to do to drive the business forward. So when their CEO, Ian, was introduced to Kelly, he asked us to put forward our recommendations for refining the brand’s messaging and marketing. Their goal was to establish a strong partnership with an agency that would ultimately enable them to cement their status within the industry, and we’ve been working to that objective ever since!
The entire content package
We kicked things off with a brand workshop and a cup of coffee. The session allowed us to really get under the skin of the business, more so than any other agency, and establish a clear focus for the brand. This paved the way for their refreshed messaging and an ongoing marketing plan.
With a strategy in place, we got to work on developing blogs, case studies and thought leader content – as well as taking over the company’s social media management. We also introduced Silven to an SEO agency that could support their visibility on Google, and an automation agency that could join the dots with their marketing and enable them to gather important data from their website, such as candidate feedback.
Our partnership has gone from strength to strength. What started as ‘business as usual’ marketing support has evolved into a full service. We’ve integrated closer and become an extension of their team. Our most recent projects include producing fresh copy for their new website, writing (and designing!) downloadable product brochures, and creating dedicated campaigns for their 10th anniversary. We even interviewed their senior staff and wrote thought leaders that won them business with Jack & Bry!
Making waves in the social sphere
Silven Recruitment are leading the way in their industry and have since branched out to serve the plant-based sector – a project we’re currently supporting (more on this soon!). Since working with us, they’ve managed to:
- Gain the largest social media reach in their niche
- Generate direct leads from organic content
- 350,000 impressions a year on LinkedIn
- Average engagement rate of 11% on LinkedIn
We’ll continue to evolve with Silven as their business grows and adapts, and we can’t wait to work with them on some exciting new projects in 2022!
Are you looking to enhance your presence in your sector? We’ve got you covered! Get in touch with us today for details on what we can do for you.
Ian Simkins – CEO at Silven Recruitment
“Since we began working with MYC they have transformed our marketing and helped us get our message across in our voice. They have helped with automation, website content, PPC, and managing our marketing and PR calendar. The team is easy and fun to deal with; we have an enjoyable and successful working relationship. Most importantly, we can point to a real ROI on the money we have spent… so much so that we have spent more!“
What
Else?
Robiquity
Robiquity specialises in delivering robotic process automation (RPA) solutions at scale. An ambitious brand with an already impressive client base, they came to MYC in search of a team to take the reins of their marketing.
ResponseTap
When an in-house copywriter left the organisation, call tracking experts ResponseTap needed writers for their marketing campaigns. With a new tongue-in-cheek tone of voice, they contacted us to support their content efforts.
Our voice
Marketing Projects To Invest Excess Budget Wisely
Content Marketing
Join us as we weigh up the pros and cons of a business magazine. If you’re prepared to invest in one and give it due attention, it could be just the thing your marketing needs.