This policy outlines how we take an ethical approach when using technology and artificial intelligence (AI) – all the while staying true to our values and complying with relevant legislation.
Through this policy, our customers can be assured of our commitment to maintain our standards of creativity, integrity, professionalism and honesty, as well as protect their data. We want to confirm to clients that they will receive the best of our offering from skilled professionals who are trained on how to get the most out of AI, and who will never dilute their unique skill set and creativity if or when using it. We treat technology as an enhancement, not a replacement.
This policy also guides our employees on best practices for using technology and AI within their roles in an ethical manner.
Technology and AI help to make our processes more efficient. But with these tools comes ethical responsibility – both in terms of client data and content production.
We use AI to:
We never use AI to:
We’re always upfront. If we use AI in any part of the content process, we’ll be honest about it with the client in question and provide the option not to use AI-assisted content.
Any personal or sensitive data we receive will be treated as such, meeting the requirements of current data protection regulations.
We’re aware that AI does have the ability to be harmful. While we only use it for suitable causes, we take liability for any damage it could potentially have.
We know that a machine can’t replace the intelligence of a human. So, anything produced by technology will be checked by us for accuracy and bias.
We put our clients’ data first. Any personal data we collect and process (either the client’s data or the data they own on their customers) will be used in accordance with data protection regulations and only for authorised business purposes. It will not be shared with anyone outside of Making You Content, except in cases where agreed by the client.
This applies to all platforms, including information collected on the following parties:
If you have any complaints about how we’ve collected and used your personal information, recommendations for improving our practices, or would like to access any personal information we hold on you, then please email us at [email protected].
We provide the necessary training and resources to employees, and will update this as the technology evolves. This ensures our staff are aware of their responsibilities, and know what behaviour is acceptable when it comes to using AI and technology. We also make sure they understand the risks and ethical considerations.
We effectively communicate with both our employees and clients around our technology usage. This ensures we protect data and privacy, as well as comply with relevant legislation.
We review our usage of AI and the tools themselves, ensuring they align with our ethical standards as technology advances.
We report on this usage of technology and AI, creating recommendations for any best practice, policy or training updates that are required. We then move this to the action phase where necessary.
We keep our policies and usage guidelines updated, especially in cases where developments have been made to tools that affect us or the work we do for clients. Changes are communicated to all parties involved when required, including employees.
If you need further information around our usage of technology and AI, please contact us at [email protected]. We’ll happily answer any questions you may have.
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