eCommerce Content

Your online store may already be a hub for buyers, but without high-quality eCommerce website content, you’re missing a trick. Climbing the search engines, building your brand and maximising sales – it’s all at stake, and then some. 

As an established eCommerce content agency, Making You Content can help you create and distribute engaging, optimised content that ticks all the digital marketing boxes.

eCommerce Content Services

Our eCommerce marketing services include:

• The development of a content marketing strategy
• Optimised descriptions of your products or services
• The creation of product pages, email marketing and blog posts
• Content distribution to potential customers through social media and ads

Take a closer look at each of these aspects below, or discover how we’ll drive results for your eCommerce business by getting in touch.

eCommerce content strategy

Before you put virtual pen to paper, you need a solid yet flexible content marketing strategy. Content without direction is sure to get lost, so it’s important to put the time into establishing clear objectives and determining your available resources before building your marketing plans. 

Together, we’ll think carefully about your target audience, the key products or services you want to push, and what ‘success’ looks like in terms of sales. From there, we’ll work backwards to create an eCommerce content strategy that’s fit for purpose.

Product description optimisation

It all starts with the end goal: selling products. In eCommerce, there’s no sales assistant to persuade the customer and enhance their experience, so here’s where your content has to come alive. 

We’ll get to work crafting vivid and enticing product descriptions, as well as helping them get discovered in the first place by optimising for Google and other search engines.

Landing pages

A landing page is an effective segue into dropping your customers off right where you want them – your individual product pages. They can be used as the call-to-action link in your social media and email campaigns, and act as a further form of persuasion, audience targeting and signposting. 

Simply put, they’re a great way to give potential customers a push in the right direction. Making You Content can help you make the most of this opportunity by linking up a highly relevant paid ad to your landing page to boost customer conversion. 

Email campaigns

Once you have all your web content in place, it’s time to start drumming up interest. If you have a database, we can help ensure you’re utilising it to its full potential with a clever email marketing strategy. A mix of sales-driven and value-adding content will help to keep your audience engaged and coming back for more. 

Like paid ads, this presents a convenient route for your customers to a relevant landing page. It’s another great addition to your marketing campaign that benefits both your brand and sales performance. 

eCommerce blogging

Product descriptions offer limited space for search engine optimisation (SEO), knowledge sharing and breaking down audience objections. That’s where blog posts come in. 

We can weave keywords and searched-for phrases into your content to rank high on places like Google whilst backing your product pages with opinions and personality. If you haven’t got the resources in-house to implement a blog strategy, a marketing agency can prove invaluable – feeding your team with regular, original and quality content that gets results.

Content distribution

eCommerce marketing isn’t just about creating content, it’s what you do with it too! Making You Content goes beyond simply forming the words – we also amplify the content we produce and deliver on your strategy through multiple channels. Distribution, done well, can work wonders for driving more traffic to your site and helping your message hit home.  

Social media is one such channel. An active presence here is a no-brainer for your marketing plans, and it’s ideal for eCommerce. We’ll make sure you’re choosing the right type of content for the right platform, before stirring up a mixture of organic and paid content (like sponsored posts) to help you strike the right balance between building a community and driving sales. 

Where do Making You Content come in?

Through great strategy and communication, our eCommerce content agency will humanise your brand and ensure your voice comes alive through content. The direct line between you and our writers ensures we’re always on the same page and focused on your aims.

Our experts can help you:

• Increase your visibility on Google with SEO content
• Boost sales with enticing product descriptions
• Increase traffic with targeted organic and paid social activity
• Build your brand with attractive copy and a consistent tone of voice

Curious about how our three-stage process can get your eCommerce company firing on all cylinders?