As Lucinda celebrates her first anniversary at Making You Content, she reflects on her time at our agency so far and what the role of editor means to her and our clients. It’s hard to believe that a year...
It looks like you're going to end the year with a few extra pounds in your marketing budget... What do you want to do with it? Here's a few projects to explore, for both short-term results and long-term gains.
Split testing (or A/B testing) is about finding what works and what doesn’t. Here's why you should employ it in your marketing in order to find out more about your target customers and how successful your content is.
Make sure your event’s impact travels far beyond the day itself - here's why investing in suitable event coverage can be invaluable to your business.
We were thrilled to be invited to join a pro-manchester debate on commercialising creativity. Led by Daniel Nolan of theEword, the panel consisted of Mike Griffiths from Seventy7, Derek Boyles from Shop Direct, Michele Henshaw of The BatShit Crazy...
Focusing solely on sales KPIs can stunt your business' growth, affecting client retention and the number of inbound leads you receive. Here's some of the metrics you should be looking at in order to really engage prospects.
If your organisation lacks the employees that know tech and data like the back of their hand, you've probably fallen victim to the digital skills gap. Take a look at what this means for your marketing, and your business'...
Are you guilty of letting your marketing fall by the wayside? If you're being haphazard with your content production and social media posts, you need to think more strategically. Here's how.
Yep, really. It's never too early to start thinking about, and actually planning, your Christmas campaign. Here's a couple of tips to see you launch your festive-themed marketing with as little stress as possible.
Your content's perfect. You're ready for the world to see it. How do you make sure that, when you put it out on social media, your audience engages and clicks on the link? By taking into account these top...