Last week, we featured on the Degrafik blog with a guest post exploring the ground rules of blogging. However if you’ve yet to get into the habit of blogging, our copywriter Michaela Quinn takes a look at why businesses of all sizes should prioritise a blog.
When plotting your brand’s marketing strategy, you’ve probably given a lot of thought to the basics such as SEO, social media and email marketing. But how important is blogging on your agenda? If the answer is “not very”, you may want to rethink your approach. Blogging can be a powerful tool for business; done properly, it’s an affordable and effective way to develop your brand’s online presence, increase your exposure and drive traffic to your website.
If you’ve been putting off writing a blog because you think it’s a waste of time, or your existing blog has been neglected, take a look at these six ways in which blogging can benefit your business.
1. Attract More Website Traffic
Blogging is an effective way to drive traffic to your website. Unique and interesting content will not only be shared, it will also appear in search engine results, attracting new visitors. People who find great content through your blog are then more likely to buy your product or service, turning traffic into conversions!
2. Establish Authority in Your Industry
Maintaining a regular and well-written blog will help you to establish your business as a voice of authority in your niche. Use your blog to offer advice, comment on industry-specific news and share expert knowledge, to build customer trust and become known as a source of excellent information.
3. Boost Your SEO Strategy
Search engines such as Google love valuable content and will reward websites that consistently create it. Using relevant keywords throughout your blog posts is an easy way to enhance your SEO strategy and increase your organic search rankings, helping you to get found online.
4. Stand Out from the Crowd
Whatever industry you’re in, there are always competitors doing the same or a similar thing. So what makes you different? A well-written blog that’s informative but personable will give your brand a voice and humanise your company, helping you to stand out in a crowded market. Let your brand’s personality shine through blogging.
5. Engage with Customers
A business needs to maintain a two-way relationship with customers to be successful. Writing a blog offers you a great opportunity to talk to your consumer base on a more personal level. It gives you the chance to answer any questions your customers have, listen to feedback though blog comments and show them that you understand their needs.
6. Increase Social Sharing
Blogs are a great marketing tool, but don’t make the mistake of writing a post and sitting back. A blog provides you with a great source of content to share through your social media channels. Content that’s fun, original or valuable to customers will then be re-shared by your followers, giving your brand more exposure and expanding your reach.
Blogging regularly can benefit your business in more ways than one. Want to boost your blogging efforts but don’t have the time? That’s where the team at Making You Content can help! Let us take care of your blog by writing thought-provoking and entertaining posts that will engage your audience, so you don’t have to.
Photo Credit: Dennis Skley